Management Team

Blair Tanner

Chief Executive Officer

Jeff Yowell

Chief Business Officer

Jeff was the founder, owner, President and Chief Executive Officer of DataCore Marketing, LLC from 1992 – 2007. WPP plc purchased DataCore Marketing, LLC in 2007; however, Jeff continued to serve as President and CEO of DataCore until 2012. Having been a member of Woodside for 10+ years prior to becoming Chief Business Officer in 2014, Jeff has a unique perspective on Woodside’s challenges and opportunities. Jeff is responsible for providing advice, expertise and experience related to Woodside business strategy, infrastructure and organizational structure. Jeff’s overall focus is on improving Woodside’s quantitative and qualitative performance.

Jeff stays active by working out at Woodside each weekday morning and doing a variety of farm work on the weekends.

Julie Bowen

Chief Financial Officer

Julie is responsible for all financial aspects of Woodside Health & Tennis Club.  She provides oversight of the day-to-day financial operations, human resources and club administrative functions.  In addition to her role at Woodside, she is the CFO at Tanner & White Properties and Tanner Consolidated Holdings, the developers of Woodside Village.

Julie stays active in the group fitness classes at Woodside, as well as enjoys running outside.  She’s also acquired a taste for the smoothies from the Earthbar. Outside of work, she enjoys spending time with her husband and two sons and is active in her community and church.

Katie Swetala

General Manager

Katie Swetala is intimately involved in all areas of Woodside and oversees the day to day business functions. She provides oversight on club processes and policies and provides support to all departments to develop and help drive Woodside to be a leader in health, fitness and wellness. Katie’s long history and diverse roles with Woodside have made her uniquely qualified for her position.

Katie truly practices what she preaches. She is passionate about health and wellness and enjoys a wide range of fitness activities from group fitness classes to indoor cycling to yoga and beyond. Katie enjoys traveling to new places and spending time with her friends and family.

Dave Gary

Director of Tennis

For the past seven years, Dave Gary was the Director of Tennis at Midtown Athletic Club. While at Midtown, Dave oversaw a robust tennis program that included a staff of up to 13 tennis professionals, and he was the USTA Tournament Director for the historical USTA Women’s Senior National 65, 75 and 85 Category I event. Previously, Dave was the General Manager at The Peachtree City Tennis Center in Peachtree City, Georgia – a 24 court facility that hosted 60 ALTA and USTA teams. They were invited to be a USTA Quickstart Pilot Program and a USPTA Regional Tennis Coach Certification Testing Center. He received the USPTA Southern Division, a seven state section, and Facility Manager of the Year.

Jessica Toms

Director of Marketing

Jessica’s role is to manage the Woodside brand and direct all marketing and communication efforts for the club. She provides guidance on marketing strategy and campaign execution for all departments, and ensures that all member touchpoints with the brand are consistent and exceptional.

Jessica has worked across various industries in her career, including retail, television, IT and online, to align the appropriate marketing objectives with business goals to successfully drive awareness, growth and retention for her teams and clients. She loves combining two of her biggest passions – marketing and fitness – to enhance the member experience at Woodside.

Personally, Jessica is an avid runner who competes in local road races, is a champion for small, local businesses and enjoys spending her free time exploring the city with her husband and two children.

Mark Church

Director of Food + Drink

Mark comes to Woodside with over 15 years experience in the food and beverage industry in nearly every capacity. His professional experience includes Hillstone Restaurant Group, Grunauer, Monarch Bar, Corvino Supper Club and Rockhill Grille. As the Director of Food + Drink at Woodside, Mark will oversee all operations including Earthbar, Indoor Bar, Kitchen, Pool Bar and The Grill as well as all food and drink elements associated with special events and Grab N’ Go selections.

In his free time Mark enjoys spending time with his wife Abigail, and daughter, Everleigh. He comes to Woodside with a passion for personal fitness and playing basketball, making it his life goal to beat Kevin Peterson’s (Director of Membership) team. He loves cooking, but hates doing dishes and is an avid sports fan, especially for the Royals and the Jayhawks.

Christian Noni

Director of Group Fitness

Since 2007, Christian Noni has been recognized as a national leader in the Fitness industry and has been sponsored by a number of charities & companies such as NIKE, ASICS, Hurley. Christian specializes in mentoring extensive career development for fitness professionals nationwide as well as developing unparalleled signature classes.

As Director, he continually aims to provide Woodside members with the upmost cutting edge group fitness class experience that showcases instant results, untouchable music and the most inspiring Instructors. Additionally, Christian provides steady support for his entire GX team of Instructors with continuing education in human anatomy and physiology, exercise movement, program development & extensive career growth.

In his personal time, Christian is passionate about oceanic wildlife conservation, nutrition and enjoys spending time with his family, spouse and three chihuahuas.

Adam Lockard

Director of Facilities

As the Director of Facilities, Adam is responsible for the oversight of all Club facilities by proactively working to identify and resolve related issues that impact the member and guest experience. His goals are to ensure the physical facility and grounds maintain a high level of cleanliness and safety throughout for our members. He will continually research the most innovative strategies to ensure Woodside delivers functioning fitness equipment and operating systems. He will provide guidance in the latest technologies to help achieve fluent communication and structure amongst his housekeeping and maintenance staff. He will also oversee staff training and will hold his team accountable for their important job duties and responsibilities.

In Adam’s free time he loves exercising and trying new ways of pushing his personal fitness limits. He is an avid outdoor enthusiast. He also loves spending time with his dogs and family.