Management Team

Blair Tanner

Chief Executive Officer

Jeff Yowell

Chief Business Officer

Jeff was the founder, owner, President and Chief Executive Officer of DataCore Marketing, LLC from 1992 – 2007. WPP plc purchased DataCore Marketing, LLC in 2007; however, Jeff continued to serve as President and CEO of DataCore until 2012. Having been a member of Woodside for 10+ years prior to becoming Chief Business Officer in 2014, Jeff has a unique perspective on Woodside’s challenges and opportunities. Jeff is responsible for providing advice, expertise and experience related to Woodside business strategy, infrastructure and organizational structure. Jeff’s overall focus is on improving Woodside’s quantitative and qualitative performance.

Jeff stays active by working out at Woodside each weekday morning and doing a variety of farm work on the weekends.

Julie Bowen

Chief Financial Officer

Julie is responsible for all financial aspects of Woodside Health & Tennis Club.  She provides oversight of the day-to-day financial operations, human resources and club administrative functions.  In addition to her role at Woodside, she is the CFO at Tanner & White Properties and Tanner Consolidated Holdings, the developers of Woodside Village.

Julie stays active in the group fitness classes at Woodside, as well as enjoys running outside.  She’s also acquired a taste for the smoothies from the Earthbar. Outside of work, she enjoys spending time with her husband and two sons and is active in her community and church.

Katie Swetala

Managing Director

Katie Swetala is intimately involved in all areas of Woodside and oversees the day to day business functions. She provides oversight on club processes and policies and provides support to all departments to develop and help drive Woodside to be a leader in health, fitness and wellness. Katie’s long history and diverse roles with Woodside have made her uniquely qualified for her position.

Katie truly practices what she preaches. She is passionate about health and wellness and enjoys a wide range of fitness activities from group fitness classes to indoor cycling to yoga and beyond. Katie enjoys traveling to new places and spending time with her friends and family.

Kevin Peterson

Director of Membership

Kevin’s job is what sets our membership department apart from industry standards. Instead of a team of pushy salespeople, Woodside depends on Kevin to provide prospective members with a genuine and thorough introduction to the club. Once a new member joins the club, Kevin continues to be available for any questions, comments, or a pickup game of basketball.

Kevin’s favorite way to stay healthy is to act like a kid and play sports! He prefers to play tennis and basketball for exercise at Woodside, but he also enjoys playing football and golf with his boys, and cycling with his wife.


Director of Training

Faron has spent the last four years at Woodside building and maintaining an elite team of Professional Trainers. His role is to ensure that Woodside Personal Training delivers the highest quality, most effective training services available. This dedication to excellence includes maintaining continuing education programs, developing industry-leading programming, and keeping the member experience in the forefront of everything the department does.

Faron gets fired up about combining functional and traditional resistance training and enjoys spin classes. As a native to the Appalachian Mountains and Tennessee hills, he naturally gets a thrill mountain biking.

Dave Gary

Director of Tennis

For the past seven years, Dave Gary was the Director of Tennis at Midtown Athletic Club. While at Midtown, Dave oversaw a robust tennis program that included a staff of up to 13 tennis professionals, and he was the USTA Tournament Director for the historical USTA Women’s Senior National 65, 75 and 85 Category I event. Previously, Dave was the General Manager at The Peachtree City Tennis Center in Peachtree City, Georgia – a 24 court facility that hosted 60 ALTA and USTA teams. They were invited to be a USTA Quickstart Pilot Program and a USPTA Regional Tennis Coach Certification Testing Center. He received the USPTA Southern Division, a seven state section, and Facility Manager of the Year.


Director of Marketing

Jessica’s role is to manage the Woodside brand and direct all marketing and communication efforts for the club. She provides guidance on marketing strategy and campaign execution for all departments, and ensures that all member touchpoints with the brand are consistent and exceptional.

Jessica has worked across various industries in her career, including retail, television, IT and online, to align the appropriate marketing objectives with business goals to successfully drive awareness, growth and retention for her teams and clients. She loves combining two of her biggest passions – marketing and fitness – to enhance the member experience at Woodside.

Personally, Jessica is an avid runner who competes in local road races, is a champion for small, local businesses and enjoys spending her free time exploring the city with her husband and two children.

Becky Johnson

Director of Food + Drink

Becky is directly responsible for the Food & Beverage Department at Woodside.  Her professional experience includes boutique hotels abroad, cruise lines, country clubs, and corporate dining. She is passionate about the quality and nutritional value of everything that is served. Becky is dedicated to creating a positive dining experience throughout the entire club for Woodside members and their guests.

Becky prides herself on balance in her life; between her family, work, community, and time for herself. Her favorite way to stay healthy is to get outdoors with her kids and husband. Becky can be found in a variety of group exercise classes at Woodside. She loves cooking ethnic food and pairing food with wines from around the world.

Caroline Perdomo, LE

Director of Spa & Retail

Caroline is directly responsible for The Spa and Retail Department at Woodside and has been a part of the management since 2010. In addition to these responsibilities, she is a licensed and practicing esthetician and professional makeup artist. Caroline’s services include chemical peels, full body waxing, eyelash extensions and cosmetic application.

Caroline is passionate about a healthy lifestyle especially in regards to eating habits, fitness and enjoying life. Her two teenage children keep her most balanced.

Andy Robertson

Director of Community

Andy is passionate about fostering a sense of community among Woodside members and employees. He provides event support to all departments and drives engagement in club activities and programs.

His professional experience includes creating stadium events, roles in partnership and talent management and community sport and recreation in his native Australia.

Andy is a firm believer that the Woodside community will continue to thrive with authentic connections and our collective respect for health and wellness within this great club and beyond.

He loves working up a sweat running trails, exploring new neighborhoods on his bike, and disc golfing with friends. He was also the fastest boy at school growing up and won’t hesitate to let everyone know about it.